Assessing the Impact of AI - Based Travel Applications on Travel Decision Making Behavior Among Indian Travelers

Artificial Intelligence (AI) has emerged as a transformative force in the tourism industry reshaping how travelers plan and make decisions. This study explores the role and significance of AI-based travel apps and looks at how they affect Indian traveller’s decision-making. SPSS was used to analyze data from 356 respondents. Regression results verified that perceived utility, ease of use, trust & security, and personalization have a substantial impact on travel decisions, whereas descriptive statistics showed a strong uptake of AI products. The results highlight how AI applications are increasingly being used to improve travel experiences, providing information for developers, travel agencies, and legislators.