Traits of Human Resources in the Farm Stay Secretariat Organization: Focusing on the Establishment Phase of the Organization

This study explored the characteristics of personnel in the early phase of the Farm Stay Secretariat, and investigated the actual situation during its establishment and the abilities demonstrated by its personnel at that time. The following seven abilities were identified as necessary: ① Leading stakeholders through goal setting, ② Building a collaborative system with related parties, ③ Developing sales skills to acquire users, ④ Acquiring farm stay operators ⑤ Gathering information, ⑥ Responding flexibly to business needs, and ⑦ Performing clerical tasks. The manner of application of these abilities was analyzed based on the talent portfolio. The results indicated that, during that period, it was necessary to have executive personnel who demonstrated abilities ① and ⑤ to guide the region toward a unified goal, as well as management personnel who exhibited abilities ③ to ⑦ to achieve the goal set by the executive personnel.