Women Empowerment through Religious Tourism: A Study in Birbhum

Abstract: This study examined the impact of religious tourism on women's empowerment in the Birbhum district of West Bengal, India. Renowned for its religious harmony and significant religious sites, Birbhum holds the potential to leverage religious tourism for socioeconomic development. This study aimed to evaluate the influence of religious tourism on women's empowerment within the district. Using a mixed-methods approach, primary data were collected through a structured questionnaire administered to 35 respondents using convenience sampling in the Tarapith area. Secondary data were sourced from various sources, including articles, journals, and government reports. Data were analyzed using frequency tables, simple percentages, and correlation tests using SPSS version 25. The findings suggest that religious tourism has a significant impact on women's empowerment, particularly through increased economic participation, social influence, and enhanced cultural visibility. Local women engage in entrepreneurial activities related to tourism, provide independent income, and strengthen their community influence. However, cultural norms and gender roles pose challenges for women's advancement in the tourism sector. This study recommends targeted programs and policies to support women's entrepreneurship, ensure equal opportunities, and address cultural barriers. While religious tourism positively contributes to women's empowerment in Birbhum, a comprehensive approach is necessary to fully realize its potential as a catalyst for gender equality and socioeconomic development in the region.