Stillbirth Discourse on Instagram and X (Formerly Twitter): Content Analysis

Instagram emphasizes emotional expression while X focuses on public health and informational content. Evidence-based communication is necessary to counter misinformation, especially on X, whose real-time affordances amplify fear-based narratives during crises, such as COVID-19. In addition, Instagram's visual and commemorative content offers an opportunity to legitimize parental grief and to validate and humanize loss by directly involving bereaved parents in awareness campaigns. Platform-specific strategies and stronger moderation could enhance health discourse credibility. Future research should examine targeted approaches to counter misinformation and assist affected populations.