Socioeconomic and educational influences on malaria prevention and treatment behaviours in rural Nigeria

These findings highlight complex relationships between social determinants and malaria control behaviours. While ITN distribution efforts have achieved broad coverage, targeted behavioural interventions may be needed to improve ITN utilisation, particularly among higher-income groups who may underestimate their risk. Education is associated with increased awareness, but this does not necessarily lead to net use, highlighting the need for strategies that address barriers beyond knowledge. The limited impact of media exposure on treatment choices calls for comprehensive approaches that go beyond simply disseminating information, addressing structural and cultural factors in healthcare utilisation. Policymakers, including the Nigerian Ministry of Health (MOH) and the National Malaria Elimination Programme (NMEP), should design interventions that combine education, community engagement, and practical support to ensure sustained behaviour change. This study provides information to help optimise malaria control strategies and reduce the malaria burden in rural Nigeria by addressing both knowledge gaps and real-world barriers to prevention and treatment.