Predicting CSR authenticity in healthcare organizations: an integrated SEM-IPMA-ANN approach through the lens of self-compassion theory
The study contributes to our knowledge, and the findings would have implications for CSR practitioners in developing effective CRM campaigns for healthcare organizations. The conclusions would offer invaluable intelligence to CRM marketers, healthcare service practitioners, ad-campaign business professionals, and non-profit managers to manage critical and informed decisions.
Authors
- Sanjit Singh (ORCID: https://orcid.org/0000-0003-2496-4405)
- Sujo Thomas (ORCID: https://orcid.org/0000-0001-9441-0040)
- Ritesh Patel (ORCID: https://orcid.org/0000-0001-8670-0769)
- A. K. S. Suryavanshi (ORCID: https://orcid.org/0000-0002-9438-4329)
- Viral Bhatt (ORCID: https://orcid.org/0000-0001-5091-2882)
- Sudhir Pandey (ORCID: https://orcid.org/0000-0001-6310-0509)
Institutions
- Pandit Deendayal Energy University (IN)
- Institute of World History (RU)
- Ahmedabad University (IN)
- Savitribai Phule Pune University (IN)
Publication Details
- Journal
- Journal of Health Organization and Management
- Published
- 2025-09-25
- DOI
- https://doi.org/10.1108/jhom-02-2025-0107
- Citations
- 1
- Primary Topic
- Ethics in Business and Education
- Type
- article
- Field-Weighted Citation Impact
- 4.17