Teaching Paper: Ethical Communication Glossary – Key Terms for Non-Profit Practice

Clear and ethical communication is central to the legitimacy and effectiveness of non-profit organizations. This Teaching Paper introduces the Ethical Communication Glossary, defining and contextualizing 27 essential terms—from accountability and cultural competence to utilitarianism and whistleblowing—each paired with practical notes for application. By bridging theoretical perspectives from ethics and communication studies with real-world illustrations, the glossary supports both practitioners and scholars in building a shared language for ethical practice. A case study demonstrates its role in improving donor trust and internal culture during staff training, while reflection questions and practical tips encourage adaptation across diverse organizational contexts.

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Publication Details

Published
2025-01-01
DOI
https://doi.org/10.64357/neya-gjnps-eth-cm-rl-org-tp-05
Primary Topic
Public Relations and Crisis Communication
Type
article
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article

Teaching Paper: Ethical Communication Glossary – Key Terms for Non-Profit Practice

Anna Neya Kazanskaia
Public Relations and Crisis Communication
article

Teaching Paper: Ethical Communication Glossary – Key Terms for Non-Profit Practice

Anna Neya Kazanskaia
article en

Abstract

Clear and ethical communication is central to the legitimacy and effectiveness of non-profit organizations. This Teaching Paper introduces the Ethical Communication Glossary, defining and contextualizing 27 essential terms—from accountability and cultural competence to utilitarianism and whistleblowing—each paired with practical notes for application. By bridging theoretical perspectives from ethics and communication studies with real-world illustrations, the glossary supports both practitioners and scholars in building a shared language for ethical practice. A case study demonstrates its role in improving donor trust and internal culture during staff training, while reflection questions and practical tips encourage adaptation across diverse organizational contexts.

Openalex Percentile: Top 69%
Public Relations and Crisis Communication
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