Hiperion: integrando las narrativas transmedia en los contextos universitarios

This article presents the conceptual development of Hiperion, a transmedia experience developed at the Instituto Universitario de Educación Física y Deporte (EDUFID) of the Universidad de Antioquia, aimed at promoting the appropriation of blended educational modalities. The objective is to explore how transmedia storytelling can facilitate the integration of Information and Communication Technologies (ICT) in university contexts. Based on a qualitative research-creation methodology, a narrative ecosystem was designed featuring characters and stories that encouraged the active participation of students and faculty. The results suggest that transmedia integration enhances collaborative learning, pedagogical immersion, and the understanding of hybrid educational environments.