Teaching Paper: Storytelling Guide for Nonprofit Organizations

This Teaching Paper introduces a structured Storytelling Guide tailored to nonprofit practice. It provides a step-by-step framework for audience analysis, identifying story elements, crafting compelling narratives, disseminating stories across platforms, and evaluating impact. Rooted in mission-driven communication theory (Drucker, 1990), strategic alignment (Bryson, 2018), and adaptive learning (Patton, 2011), the guide bridges academic insight with actionable practice. A case study from a youth development nonprofit in the Philippines illustrates how authentic storytelling increased volunteer sign-ups and donor support. Reflection questions and evaluation strategies help practitioners adapt the framework to their own contexts. For academics, this paper situates storytelling within nonprofit communication theory; for practitioners, it provides a replicable tool for advancing mission impact through narrative power.