Implementing digital transformation in unified commerce supply chains: a managerial case of the manufacturing sector in Sweden

Purpose The purpose of this study is to gain a deeper understanding of organizational perceptions of digital transformation (DT) within large manufacturing firms and the factors that influence its implementation. Design/methodology/approach This study employs an inductive approach within a case study to investigate DT via unified commerce or omni-channel implementation. Authors conducted 20 in-depth interviews with managers at a Swedish global manufacturing company. The collected data were analyzed using inductive content analysis. Findings Findings indicate five important managerial perceptions of omni channel implementation, including organizational structure, change management toward omni channel and capabilities and competencies. These illustrate critical areas for practitioner consideration via the omni DT deficiency matrix. Research limitations/implications This qualitative study employs a single-case approach, utilizing a small sample size. Consequently, caution should be exercised when generalizing the findings. Future research exploring the validation deficiency matrix framework across a broader disciplinary area and population is recommended. Originality/value The paper contributes to the DT literature with insights from a representative case into the complex processes that underlie the realization of omni channel strategies.