Models of Interaction of Social Subjects and Actors in Ensuring Socio-Cultural Security of Municipalities

Introduction. In the realities of modern Russian society, characterized by increasing social differentiation and the risk of increased intergroup tension, there is an acute shortage of effective mechanisms for maintaining public consensus and integration at the municipal level. This is why studying the models of interaction between local governments and civil society structures in the process of social design becomes particularly relevant, as it represents a potential tool for reducing the risks of social disintegration. Materials and Methods. The methodology of the empirical study is based on a case study strategy. Six municipal districts of the Perm Territory were used as case studies. The materials were based on the results of an expert survey of representatives of municipal authorities, heads of socially oriented non-profit organizations, as well as youth and volunteer associations in the selected municipalities (a total of 32 interviews were conducted between October and December 2024). The expert survey was conducted using the classic method of qualitative in-depth interviews. The analysis of the data obtained was based on the method of analytical induction. This method made it possible to identify and characterize models of interaction between subjects. Results. A typology of models of interaction between various social actors in sociocultural projects was developed, identifying three distinct models: from limited mobilization at the grassroots level to institutionalized cross-sectoral partnerships. The important role of public organizations and socially responsible enterprises as catalysts for grassroots activities was identified, as well as the importance of systematic dialogue and the involvement of local opinion leaders in strengthening trust, increasing the legitimacy of projects, and ensuring social cohesion in territorial communities. Discussion and Conclusion. The effectiveness of interaction between various social actors involved in sociocultural projects largely depends on the socioeconomic potential of the territory itself, the availability of financial resources, information and communication technologies, and the activity of the local population. Public organizations and socially responsible enterprises play an important role in activating local communities and establishing effective interaction with government agencies. The practical significance of the study lies in the possibility of applying its results to the development and support of socio-cultural projects and the activation of local residents, which will ultimately contribute to strengthening socio-cultural security in the territories.