Teaching Paper: Content Calendars for Nonprofit Social Media Strategy – Structuring Engagement through Weekly Planning

This Teaching Paper introduces content calendars as a structured tool for nonprofit social media strategy. By mapping weekly post types—ranging from inspirational quotes and educational videos to user-generated content and Q&A sessions—organizations can achieve consistency, diversify engagement, and strengthen alignment with mission objectives. The paper blends strategic theory (Bryson, 2018), nonprofit performance (Drucker, 1990), and evaluation (Patton, 2011) with applied practice, including a case study of a literacy NGO in South Asia.