Turkiye's Solar PV Market: A Methodological Guide to Applying SWOT Analysis for Strategic Market Entry

ABSTRACT This article provides a methodological guide for applying SWOT analysis to Turkiye's solar photovoltaic (PV) market and shows how local developers can translate sector‑level insights into firm‑level strategies. The study clarifies scope: it does not report an empirical SWOT; instead, it offers an illustrative matrix (Table 3) and a three‑step pathway—mapping, strategic priorities, and actionable recommendations—operationalized in Table 4. Drawing on policy documents, market reports, and academic literature, guidance is outlined on how factors such as regulatory design, financing access, regional solar resource variation, and technology trends (e.g., storage and smart grids) should be incorporated into a structured SWOT. The approach is positioned alongside complementary methods, and the regional solar equity model (RSEM) is briefly introduced as a conceptual tool for region‑sensitive policy design. Limitations are noted: the guide synthesizes secondary sources without primary data collection; empirical validation, prioritization (e.g., via MCDM), and RSEM calibration are proposed for future work. The guide aims to support researchers and practitioners designing market entry and growth strategies consistent with national energy objectives.