Understanding management educators’ perspectives on AI adoption: A qualitative study

The adoption of generative AI is reshaping higher education, particularly in the areas of teaching and learning. This study examines the perspectives of management educators' on the use of AI tools (e.g., ChatGPT), in Finnish universities of applied sciences. Based on qualitative interviews with 29 educators working in Finnish universities of applied sciences, the findings highlight ethical concerns, data privacy risks, AI benefits, and challenges in balancing automation with human-centered teaching. While educators acknowledge AI's potential to enhance learning, concerns persist regarding its academic integrity, institutional readiness, and literacy. Female and experienced educators express greater ethical apprehensions, while male and early-career educators tend to emphasize AI’s efficiency. This study underscores the need for targeted AI training, institutional policies, and ethical frameworks to guide responsible adoption. Finally, this study contributes to the evolving discourse on equitable and effective AI implementation in education. • Analyzes specifically management educators' views on AI adoption. • Educators express concerns related to AI usage by students. • Differences found in management educators based on gender and experience. • Robust faculty training, clear institutional policies, and ethical guidelines needed. • Human mentorship and interpersonal skills remain essential.