Artificial Intelligence In Higher Education: Fostering Sustainable Practices In Men’s Grooming And Green Entrepreneurship Education – A Systematic Review

This research presents a systematic literature review that explores the intersection pf AI driven education, green entrepreneur-ship and sustainable consumer behavior with a focus on Male Grooming patterns and Purchasing Decisions. The review aims to synthesize current knowledge on how AI (Artificial Intelligence) and Emerging Technologies are transforming higher education, particularly in promoting Green Entrepreneur-ship Education. The literature review was conducted using the WOS (Web of Science) and Scopus databases including the keywords related to Green Entrepreneur-ship, Technology, Male Grooming and purchasing pattern. This research simultaneously explores how educational initiatives aimed at raising sustain-ability awareness impacting the habits for grooming and eco-conscious purchasing behaviours. Utilizing research from prominent databases like WOS and Scopus and sticking to PRISMA methodology which means review uncovers key themes such as the role of AI in education the use of technology to cultivate green business skills and evolving trends in male consumer preferences for sustainable products. The primary findings highlight how higher education institutions can play a significant role in fostering behavioural and environmental change by fusing technological innovations with curricula that emphasise entrepreneur-ship. the relationship between environmental ethics, consumer psychology, and education, which adds to the expanding multidisciplinary discussion on sustain-ability . Additionally, integrating technology into educa-tional frameworks raises youth awareness of environmental issues and equips them to succeed in a changing business environment. The study concludes by emphasising the role that technology plays in promoting sustainable entrepreneur-ship and aiding in the shift to a greener economy, particularly when it comes to the consumption of male grooming products.