PROSPECTS FOR THE DEVELOPMENT OF FOOD SUPPLEMENTS MARKET IN THE REPUBLIC OF BELARUS

Annotation. The dietary supplement market in the Republic of Belarus is actively developing due to an increase in consumer demand for food supplements among the population. For this reason, the development of new food supplements, including those made of materials not previously used in the Belarusian industry, is a promising area for the development of pharmaceutical production. In this paper the structure of the market of food supplements registered within the Eurasian Economic Union was established, the market of Belarusian food supplements was segmented, and promising types of plant raw materials that can be used by enterprises of the Republic of Belarus as a starting material for the production of new biologically active additives were discovered.