Strategic Decision-Making in The Era of Artificial Intelligence:A Multi-Dimensional Evaluation of Opportunities, Challenges and Ethical Concerns

This paper explores the impacts of Artificial Intelligence (AI) on strategic business decisions, focusing on the opportunities, hurdles ‎, and ethical aspects associated with embedded AI in organizations. With a mixed-methodology, the study does not rely solely upon ‎quantitative data to assess decision-making consequences influenced by AI and machine technologies, but includes qualitative ‎feedback from business leaders on the ground. The findings imply that while AI significantly enhances data analysis and informs ‎strategic decisions, it also raises issues about transparency, accountability, and whether there may be bias embedded in decisions ‎driven by algorithms. Nowhere is this more apparent than in the healthcare sector, the implications of which are significant as ‎greater reliance on AI can facilitate improving operational efficiencies and patient results, but it also demands robust ‎frameworks to confront the ethical issues around patient privacy and informed consent. Ultimately, this work fuels the debate ‎regarding the transformative effect of AI on business strategy and highlights that the incorporation of ethical considerations cannot ‎be compromised if we are to develop guidelines in this area. These recommendations can help to mitigate AI-related risks and ‎enable responsible AI adoption in the healthcare and other contexts, and pave the way for future research on the emergent ‎technology-strategic management connection‎.

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Publication Details

Journal
International Journal of Accounting and Economics Studies
Published
2025-09-24
DOI
https://doi.org/10.14419/7jyx1a07
Primary Topic
Innovation, Sustainability, Human-Machine Systems
Type
article
Field-Weighted Citation Impact
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article

Strategic Decision-Making in The Era of Artificial Intelligence:A Multi-Dimensional Evaluation of Opportunities, Challenges and Ethical Concerns

Neeraj Kumar, Shashi S. Yadav, Bondili Naga Sai Bhavya Charitha, Nikita Yadav et al.
International Journal of Accounting and Economics Studies
Innovation, Sustainability, Human-Machine Systems
article

Strategic Decision-Making in The Era of Artificial Intelligence:A Multi-Dimensional Evaluation of Opportunities, Challenges and Ethical Concerns

Neeraj Kumar, Shashi S. Yadav, Bondili Naga Sai Bhavya Charitha, Nikita Yadav, Jigar Rupani, Chacko Jose P. Retd, Kaveri Khound, Ravi Vijaybhai Khandhadiya
article en

Abstract

This paper explores the impacts of Artificial Intelligence (AI) on strategic business decisions, focusing on the opportunities, hurdles ‎, and ethical aspects associated with embedded AI in organizations. With a mixed-methodology, the study does not rely solely upon ‎quantitative data to assess decision-making consequences influenced by AI and machine technologies, but includes qualitative ‎feedback from business leaders on the ground. The findings imply that while AI significantly enhances data analysis and informs ‎strategic decisions, it also raises issues about transparency, accountability, and whether there may be bias embedded in decisions ‎driven by algorithms. Nowhere is this more apparent than in the healthcare sector, the implications of which are significant as ‎greater reliance on AI can facilitate improving operational efficiencies and patient results, but it also demands robust ‎frameworks to confront the ethical issues around patient privacy and informed consent. Ultimately, this work fuels the debate ‎regarding the transformative effect of AI on business strategy and highlights that the incorporation of ethical considerations cannot ‎be compromised if we are to develop guidelines in this area. These recommendations can help to mitigate AI-related risks and ‎enable responsible AI adoption in the healthcare and other contexts, and pave the way for future research on the emergent ‎technology-strategic management connection‎.

International Journal of Accounting and Economics StudiesVol. 12(5)
Government Medical College (IN), Galgotias University (IN), Jagran Lakecity University (IN), Marwadi University (IN), KR Mangalam University (IN), Christ University (IN), GITAM University (IN), Dehradun Institute of Technology University (IN)
Openalex Percentile: Top 65%
Innovation, Sustainability, Human-Machine Systems
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