From Skepticism to Adoption: Assessing Virtual Reality Readiness Among Emerging Architectural Professionals in a Developing Economy

Virtual Reality (VR), particularly when integrated with Building Information Modeling (BIM), is transforming architectural practice in developed economies. However, its adoption in developing countries remains limited due to infrastructural, economic, and organizational challenges. This study addresses this gap by empirically evaluating VR readiness among emerging architectural professionals in Oman through a novel integrated framework. This framework combines the Unified Theory of Acceptance and Use of Technology (UTAUT), which focuses on functional drivers like usefulness, with Presence Theory, which captures experiential drivers like immersion. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze the survey data and assess VR readiness. The analysis revealed that prior VR exposure significantly predicts adoption intention, a relationship that is partially mediated by perceived usefulness. Organizational support emerged as a key moderator, effectively mitigating the impact of technical barriers on adoption decisions. The model explained the variance in adoption intention, highlighting that experiential familiarity, functional evaluation, and institutional support were critical for advancing digital transformation. The findings provide actionable insights for educational institutions, policymakers, and industry stakeholders aiming to prepare the next generation of architects in Oman and similar economies for VR adoption. By validating a dual-pathway adoption framework, this research contributes both theoretically and practically to understanding immersive technology assimilation in resource-constrained professional contexts.