HR Competency Development Strategy to Increase Company Competitiveness in The Midst of Industrial Revolution 4.0

The rapid transformation driven by Industrial Revolution 4.0 has brought significant disruption in global business dynamics, confirming ‎the strategic role of Human Resources (HR) in maintaining organizational competitiveness. This study aims to explore a comprehensive HR ‎competency development strategy that is aligned with the technological, structural, and cultural changes triggered by Industry 4.0. Using a ‎qualitative literature review approach, this study analyzed 40 accredited journal articles and empirical studies published between 2019 and ‎‎2024. The findings show that in order to remain competitive, companies need to adopt a dynamic competency framework that emphasizes ‎digital literacy, adaptive leadership, critical thinking, agility, and data-driven decision-making for HR professionals. In addition, the ‎integration of learning technologies such as artificial intelligence (AI)-based training systems and personalized learning platforms has been ‎proven to significantly increase the effectiveness of competency development. The study also highlights the need to transform the role of ‎HR departments from administrative functions to strategic business partners that are able to drive innovation and workforce transformation. ‎This research contributes to the discourse of strategic HR management by proposing a competency development model that is responsive to ‎digital transformation, in order to build organizational resilience and sustainable growth in the Industry 4.0 era‎.