“This Supposed Conflict of Interest”: Analysis of Industry Framings of Partnership and Conflict of Interest in WHO Public Consultations on Alcohol Policy

The alcohol industry places significant value on participating in policy initiatives and is resistant to challenges to its engagement. The WHO Action Plan's continued ambivalence towards the alcohol industry may point towards a challenging environment for effective policy. This underscores a need for stronger norms around COI and a more cautious approach to the alcohol industry.