AI and Blockchain-Enhanced Marketing Mix for Sustainability

This paper examines how artificial intelligence (AI) and blockchain contribute to enhancing sustainability within the marketing mix, facilitating product personalization, pricing fairness, promotion authenticity, and distribution accountability. AI's advanced data analysis and blockchain's secure verification enable the creation of hyper-personalized products, reducing environmental impact. Dynamic tokenized pricing introduces multidimensional digital money, blending use and exchange values by transcending traditional monetary systems to foster a transparent, ethical economy. AI aids content precision in promotion, while blockchain ensures authenticity, counters misinformation, and encourages ethical engagement. AI-driven logistics and blockchain-based transparency support an accountable and optimized distribution process. This marketing mix metamorphosis upholds privacy, transparency, and competitiveness, with tokenization and smart contracts incentivizing ethical entrepreneurship. The new trusted marketing practices leverage ethical value and tech-enabled transparency to redefine competition and support sustainability.