PROJECT MANAGEMENT IN THE CONTEXT OF DIGITAL TRANSFORMATION OF THE REGIONAL ECONOMY

In the context of the rapid development of digital technologies and the implementation of digital solutions in various areas of activity, digital project management is becoming one of the most important competencies of organizations. Effective project management allows not only to optimize processes, but also to increase the competitiveness of companies. Rapid changes in consumer preferences and technology trends require flexibility in project management. Digital projects are often highly complex, require an interdisciplinary approach and interaction between different teams. This creates the need to develop new management methods and tools that can adapt to changing conditions. The emergence of new management methodologies, such as Agile, Scrum, Lean and others, opens up new horizons for improving project management processes. Research into areas for improving digital project management contributes to the implementation of these innovations in practice.