DIGITAL TRANSFORMATION OF CONSULTING MECHANISMS IN THE BUSINESS ENVIRONMENT

Domestic consulting is undergoing active digital transformation. This process determines the relevance of the research topic in the context of improving the consulting mechanism and updating its methodology. The article attempts to define the essence of the consulting support mechanism, its stages of evolution, and current trends in its further development. It explores the transformation of business consulting support mechanisms due to the digitalization of the economy and the changing management paradigm. The article analyzes the transition from the classical project-based consulting model to dynamic digital ecosystems that enable continuous interaction between consultants, clients, and other stakeholders. It identifies key drivers for the evolution of consulting support models based on the benefits of digital platforms and the ecosystem approach in consulting. The article demonstrates that in the digital economy, business ecosystems are becoming a new tool for growth and scaling of consulting services.