ADVANTAGES AND DISADVANTAGES OF IMPLEMENTING ARTIFICIAL INTELLIGENCE TECHNOLOGIES INTO THE WORK OF COMPANIES AT THE CURRENT STAGE OF MARKET RELATIONS DEVELOPMENT

This article explores the nature and significance of artificial intelligence in the context of the labor market, highlighting the key advantages and disadvantages of this category. Undoubtedly, the relevance of our research topic is growing daily and requires further study and analysis. After all, the XNUMXst century practically necessitates keeping up with the times to increase the long-term survival of both small businesses and the entire economic system. This, in turn, is accompanied by the emergence of new professions, requiring employees to constantly improve and refine their professional skills and qualities to avoid job loss. Furthermore, the article discusses various technologies aimed at automating routine tasks, identifying their advantages and the main challenges associated with their implementation. Thus, we can note the enormous importance and significance of our research phenomenon as a priority development area on a global scale. Today, global companies are investing heavily in artificial intelligence technologies daily to reduce costs and speed up work processes. This trend is primarily observed in the field of information technology and content creation. Furthermore, today, when considering the advantages and disadvantages of artificial intelligence’s near-term applicability, there are numerous discussions and differing opinions regarding its objective validity.