What drives e-WOM engagement? Exploring the roles of information quality, credibility, and website quality

With the increasing number of users on social media platforms and the increasing amount of time consumers spend on these platforms in their daily lives, social media has become a central focus for business activities. Consequently, the academic examination of activities conducted via social media has gained importance. The purpose of this study is to investigate the effects of information quality, information credibility, and website quality on consumers' e-WOM (electronic word-of-mouth) engagement, as well as the impact of e-WOM engagement on consumers' purchase intentions. Data were collected from 482 participants through an online survey using convenience sampling. The sample included adults from diverse age groups, educational backgrounds, and employment sectors. The collected data were analysed using exploratory and confirmatory factor analyses, reliability tests, and structural equation modelling. The findings indicate that information quality has a significant impact on e-WOM engagement, and e-WOM engagement, in turn, significantly affects purchase intention. However, information credibility and website quality were found to have no statistically significant effect on e-WOM engagement.