PRAGMATIC FUNCTIONS OF REPETITIONS IN BRITISH TABLOIDS

In the contemporary media landscape, tabloids play a significant role in shaping public opinion and the emotional perception of events.A distinctive feature of tabloid discourse is the use of expressive linguistic devices, among which repetition occupies a central place.This article examines the pragmatic functions of repetition in the texts of British tabloids as a specific genre of mass communication aimed at rapid and emotionally charged information consumption.Repetition, as one of the key rhetorical devices, fulfills not only a stylistic but also a communicative-pragmatic function in this context: it draws the reader's attention, helps shape a particular attitude toward the events and characters described, and enhances the emotional impact of the text.The study attempts to systematize types of repetition (lexical, syntactic, and prosodic) and identify their functional features within tabloid journalism.The research material includes articles published over the past five years in British tabloids such as The Sun, Daily Mail, The Daily Mirror, and The Daily Express.The methodology incorporates qualitative content analysis, elements of pragmatic analysis, as well as principles from Relevance Theory and the Politeness Model.The analysis reveals that repetition in tabloid texts serves functions such as enhancing dramatic effect, emotional reinforcement, rhythmic structuring, and contributing to ideological framing and perception manipulation.The article concludes that repetition in tabloids is a deliberate rhetorical tool rather than an incidental linguistic phenomenon, and it plays a crucial role in the structure of media discourse.The findings may be useful in the fields of media linguistics, pragmatics, and discourse analysis.