The Beauty and Benefits of Industry Specific Loyalty Program Communication in North America

<p dir="ltr">With regards to loyalty program communication, existing literature shows a clear need for industry specific loyalty program strategy research. Focusing on gaps in existing literature, this paper acts as a pilot study in the field, conducting a comprehensive, qualitative content analysis of loyalty program copywriting specific to the North American beauty industry. The specific goal of this research is to outline the common themes across loyalty program marketing strategies specific to the beauty industry in North America. Through a systematic coding approach, the data collected is broken down into common themes and analysed to highlight trends across industry specific loyalty program communication. This research aims to highlight areas in the field that require further research, highlighting opportunities for future researchers to explore industry specific loyalty program development and optimization.</p>