Implementation of a marketing plan for the dissemination of the WHO SkinNTDs app in Cameroon
A context‑adapted, multi‑channel marketing strategy markedly improved adoption and retention of the WHO SkinNTDs app among Cameroonian FHWs. Digital (WhatsApp, videos) and face‑to‑face (training) channels were complementary. Sustained integration into routine health activities and automated re‑engagement tools are recommended to maintain long‑term use and inform scale‑up in other endemic settings.
Authors
- Hugues C. Nana-Djeunga (ORCID: https://orcid.org/0000-0002-4496-6048)
- Carme Carrión (ORCID: https://orcid.org/0000-0003-1479-7551)
- Henri Claude Moungui (ORCID: https://orcid.org/0000-0001-7085-1271)
- José A Ruiz-Postigo (ORCID: https://orcid.org/0000-0002-7165-8358)
- Paul Tonkoung Iyawa
Institutions
- Helen Keller International (US)
- Universitat Oberta de Catalunya (ES)
- World Health Organization (CH)
- Ministry of Scientific Research and Innovation (CM)
Publication Details
- Journal
- PLoS ONE
- Published
- 2025-09-25
- DOI
- https://doi.org/10.1371/journal.pone.0333295
- Citations
- 1
- Primary Topic
- Mobile Health and mHealth Applications
- Type
- article
- Field-Weighted Citation Impact
- 2.82