EXPLORING THE USE OF CHATBOTS IN BUSINESS ENGLISH VOCABULARY LEARNING: STUDENTS’ VIEWS AND EXPERIENCES

This study examines students' perspectives on using Chatbots for vocabulary learning in English for Specific Purposes (ESP) course. Using an exploratory qualitative approach, the research collected data from 40 first-year Diploma students through questionnaires and semi-structured interviews. The results have shown that, on the whole, Nomi.ai was well-appreciated for its usability and efficiency in independent learning situations for remembering and practicing vocabulary. However, it made students indifferent because of the limitation of feature usage and the need for clearer explanations when integrating it into their class settings. The Chatbot needs richer context and requires an explanation that is more clear. In further research, educators could do better by focusing on development related to a private, customized Chatbot specifically designed for ESP vocabulary learning. Such a Chatbot would focus on providing exercises and activities that are more relevant to their field of study, thus making them more personal and relevant. This research highlights the practical value of integrating AI tools into ESP courses, providing flexible and engaging learning opportunities for students. It can also contribute in evaluating student perceptions and revealing valuable insights into the adaptability of Chatbots for specific vocabulary learning.