Research Trends and Academic Progress in Virtual Reality Environments within the Field of Visual Communication: An Exploration Based on Bibliometric Analysis

This study employs bibliometric analysis to explore research trends and academic advancements in Virtual Reality Environments (VREs) within the field of visual communication. Using the Scopus database, the study analyzes keyword co-occurrence networks, thematic evolution, and academic collaboration networks to identify research hotspots and gaps. Results show a consistent growth in research output, with a significant surge between 2018 and 2023. Core theoretical frameworks such as immersive learning theory and semiotics remain foundational, while emerging themes like gamification and cultural heritage gain traction. Global academic collaboration is prominent, with China and the USA as key contributors. The study emphasizes the need for integrating existing theories, expanding application scenarios, and fostering interdisciplinary collaboration to strengthen the theoretical and practical foundations of VRE research.