Integrating Cognitive, Emotional, and Informational Predictors of Pro-Environmental Behavior

This study aims to identify the factors that determine pro-environmental behavior. The study's sample consisted of 392 volunteer participants. A structural equation model was employed to examine the predictors of pro-environmental behavior. The determinants that we investigated are internet use, environmental knowledge, perceived environmental pollution threats, and environmental sensitivity. The fundamental findings of the current study indicate that environmental sensitivity is the most significant predictor of pro-environmental behavior. Furthermore, the study found that environmental sensitivity plays a significant mediator role not only between perceived environmental pollution threats and pro-environmental behavior but also between environmental knowledge and, pro-environmental behavior.