<b><i>Optimization of Guidance and Counseling Management Functions to Support Individual Counseling Processes</i></b>

This study aims to analyze the implementation of guidance and counseling (BK) management functions in supporting individual counseling services. This study uses a qualitative descriptive approach with the research location at SMK Muhammadiyah 2 Pekanbaru. The data collection techniques used are observation and interviews. Observations are conducted to observe the conditions of the research objects, while interviews are conducted with guidance and counseling teachers at the school to explore relevant information and strengthen the data obtained through observation. The data analysis model used follows a pattern developed with the following stages: data reduction, data presentation, drawing conclusions and verification, formulating findings, and compiling research reports. The results of the study indicate that the BK management function at SMK Muhammadiyah 2 Pekanbaru has been implemented well in the implementation of individual counseling services. The management stages that include planning, organizing, directing, coordinating, and controlling are carried out systematically and involve various related parties, such as BK teachers, principals, and parents of students. Planning is carried out through the preparation of service programs and implementation plans that are well documented. Organization is carried out together with related parties to ensure the smooth implementation of individual counseling. The briefing is done according to the predetermined schedule, and coordination is done to monitor changes in students after counseling. Evaluation or control is done by using an evaluation sheet to assess the changes that occur in students.