A Study on Publicity Translation Strategies for Yellow River Culture on New Media from the Perspective of Eco-Translatology

As one of the representatives of Chinese traditional culture, the publicity of Yellow River culture abroad helps to promote international exchanges and tell the story of the Yellow River well to the world. Guided by the theory of Eco-translatology, this study selects the bilingual articles related to Yellow River culture from the WeChat official account “wherezhengzhou”, explores the translation methods of the translations by applying the “10-tion” eco-translation methods, and puts forward optimization suggestions for the deficiencies in the translations, with a view to improving the quality of the publicity translation of Yellow River culture.