The Impact of Macroeconomic Factors on Georgia's Tourism and Hospitality Service industry: Current Development Condition and challenges

The paper examines the development trends of the global (including Georgia’s) tourism and hospitality industry during the period of 2018–2025, along with the macro-environmental factors that have hindered its growth. Specifically, it discusses: The international Condition, with key indicators such as war, crisis, and epidemiological conditions; The political environment of the country, with indicators such as the stability of the political system and external relations.      Based on credible sources, the author analyzes the current situation and presents personal insights and their potential consequences. In addition, the paper identifies and evaluates — with well-reasoned arguments — the new and significant challenges facing Georgia and its tourism and hospitality service sector. In this regard, by the author proposed recommendation.