Exploring Determinants of Philanthropic Decision‐Making Among Women Donors

ABSTRACT This study examines the philanthropic motivations, giving behaviors, and cause preferences of women donors, with a focus on the impact of race and generation. Utilizing surveys and interviews, the research compares women who support women's foundations and funds (WFFs) with those who do not. The findings indicate that women donors are motivated by a desire for meaningful impact, shaped by personal experiences, identities, and social networks. Notably, WFF supporters emphasize social change, whereas non‐WFF donors often focus on immediate impact and core values. The findings challenge the assumption that women primarily fund small or grassroots initiatives, participate in collaborative giving, and prioritize causes supporting women and girls. The study highlights the necessity for nonprofits to adopt intersectional, mission‐driven fundraising strategies to effectively engage women donors, emphasizing both relational and strategic motivations. It contributes to the discourse on gender, race, and philanthropy, providing practical implications for nonprofit development and donor engagement.