Differentiated Competition and Collaborative Development Between Short-Form Video Platforms and Long-Form Video Platforms: A Case Study of ByteDance's Video Platforms

Against the backdrop of the thriving platform economy, the video content industry has seen the parallel development of diverse business models. As two core sectors, short-form video platforms and long-form video platforms have drawn significant attention for their market competition and development models. While they exhibit distinct characteristics and development paths, they also face the industry-wide challenge of how to achieve mutually beneficial interaction. This study takes ByteDance's short video platforms and Tencent Video, iQiyi, and other long video platforms as research objects to explore their differentiated competitive landscape and collaborative development paths. The findings reveal significant differences between the two types of platforms in user acquisition, business logic, and technological application, while also identifying collaborative opportunities in IP development, technological integration, and scenario expansion. Based on these findings, the study proposes a new industry development paradigm of differentiated competition + ecological collaboration. This research provides theoretical references and practical guidance for the sustainable development of the video content industry within the context of the platform economy.