Should the Appearance Anxiety Be Seen as an Adaptation or Byproduct? --An Analysis Using the Sexual-Strategy Theory and Social Comparison Theory from the Evolutionary Psychology Perspective

This study examined the phenomenon of appearance anxiety from the vantage point of neutral strategy theory and social comparison theory within the framework of evolutionary psychology. The study posits that the contemporary manifestation of appearance anxiety may be a byproduct of evolved mating strategies, exacerbated by social media. The study developed four hypotheses: that younger individuals, females, urban participants, and those with high social media use would experience higher levels of appearance anxiety. The study was survey-based, with samples selected from a variety of age groups, genders, and cultural backgrounds. The study employed a comprehensive questionnaire that included the Social Appearance Anxiety Scale (SAAS) and other relevant surveys. The results of the study, if they support the hypothesis, suggest that appearance anxiety is a byproduct of evolved mating strategies amplified by cultural factors. Conversely, should the hypothesis be invalidated, alternative explanations may be posited, including cultural and individual differences, the evolution of gender roles, and the homogenization of aesthetic standards. The study's limitations, including its reliance on self-reported data, its cross-sectional design, and the potential oversight of cultural variations, should be considered when interpreting the findings. Future studies should employ longitudinal or experimental designs, cross-sectional analyses, and incorporate neuroscience measures to more thoroughly understand appearance anxiety and identify adaptive solutions.

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Publication Details

Journal
Lecture Notes in Education Psychology and Public Media
Published
2025-09-24
DOI
https://doi.org/10.54254/2753-7048/2025.nd27058
Primary Topic
Consumer Perception and Purchasing Behavior
Type
article
Field-Weighted Citation Impact
0.00
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article

Should the Appearance Anxiety Be Seen as an Adaptation or Byproduct? --An Analysis Using the Sexual-Strategy Theory and Social Comparison Theory from the Evolutionary Psychology Perspective

Yi Sun, Yixuan Liu, Ruihong Pan, Albert Payson
Lecture Notes in Education Psychology and Public Media
Consumer Perception and Purchasing Behavior
article

Should the Appearance Anxiety Be Seen as an Adaptation or Byproduct? --An Analysis Using the Sexual-Strategy Theory and Social Comparison Theory from the Evolutionary Psychology Perspective

Yi Sun, Yixuan Liu, Ruihong Pan, Albert Payson
article en

Abstract

This study examined the phenomenon of appearance anxiety from the vantage point of neutral strategy theory and social comparison theory within the framework of evolutionary psychology. The study posits that the contemporary manifestation of appearance anxiety may be a byproduct of evolved mating strategies, exacerbated by social media. The study developed four hypotheses: that younger individuals, females, urban participants, and those with high social media use would experience higher levels of appearance anxiety. The study was survey-based, with samples selected from a variety of age groups, genders, and cultural backgrounds. The study employed a comprehensive questionnaire that included the Social Appearance Anxiety Scale (SAAS) and other relevant surveys. The results of the study, if they support the hypothesis, suggest that appearance anxiety is a byproduct of evolved mating strategies amplified by cultural factors. Conversely, should the hypothesis be invalidated, alternative explanations may be posited, including cultural and individual differences, the evolution of gender roles, and the homogenization of aesthetic standards. The study's limitations, including its reliance on self-reported data, its cross-sectional design, and the potential oversight of cultural variations, should be considered when interpreting the findings. Future studies should employ longitudinal or experimental designs, cross-sectional analyses, and incorporate neuroscience measures to more thoroughly understand appearance anxiety and identify adaptive solutions.

Lecture Notes in Education Psychology and Public MediaVol. 111(1)
United World College of South East Asia (SG), University High School (US), Nanjing Foreign Language School (CN)
Openalex Percentile: Top 66%
Consumer Perception and Purchasing Behavior
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