Sustainable Business Strategies for Small-scale Enterprises Driven by Consumer Targeting Strategy

Small-scale Enterprises are a vital force for economic growth, job creation, and social stability. However, in today's increasingly competitive market, they face numerous challenges, such as limited resources and low resilience to risks. Therefore, this paper aims to provide Small-scale Enterprises with a low-cost, practical business strategy based on consumer targeting. This paper primarily employs the following methods:case study, comparative analysis, and secondary data analysis. By analyzing the effect of consumer targeting on Small-scale Enterprises, a customer-centric sustainable business strategy is proposed. Research shows that consumer targeting is not only the foundation for Small-scale Enterprises to allocate resources, but also significantly improves the market fit of their products and services and provides direction for branding and marketing. At the same time, Small-scale Enterprises owners should gradually transition from traditional empirical judgment to a data-driven approach to customer identification, developing strategies centered around consumer targeting. Additionally, this transition can enhance their competitive edge and long-term sustainability in the market.