A Systematic Decision Making Method and Market Strategies: A Case Study from the Hotel Industry

Modern hotel industry has developed quickly in the past few decades and continues making innovation as economic globalization has promoted fierce competition in hotel industry. Foreign expansion in service industries intensifies competition, requiring firms like hospitality industry to adapt operational strategies to market change. The functions of hotels were no longer limited to providing shelters for consumers, instead, they have become multi-functional places to satisfy customers various needs and desires because of the improvement of peoples living quality. The hotel industry needs to modify its market strategies regularly to be competitive. However, emerging market research is lacking and research on consumer behavior psychology is not in-depth. By searching relevant papers to find evidence for judgement and learning hotels successful decision making method, this research indicates that through in-depth investigation of consumer needs and multi-department coordinated progress, the strategic decision-making of the hotel industry will be reinforced. Since multi-department strategies have achieved success and play an expanded role in many other service industries, it will also have merits for the hospitality industry.