Sustainability of Nigeria’s Event Centre Industry: Analysing Venue Attributes and Choices for Wedding Banquets

This study investigates key venue attributes that influence choices made by couples planning their wedding banquets in Lagos State in Nigeria with a view to filling the current research gap in the field of events management in an emerging economy. A quantitative research design was employed, involving a structured questionnaire to gather data from 323 married couples at 37 event centres in 20 local government areas in Lagos. The data were analysed using Partial Least Squares Structural Equation Modelling. Four out of six tested hypotheses were supported. It was found that seating capacity (H1), location/accessibility (H4), cost/affordability (H5), and power supply capacity (H6) significantly influence couples’ choice of venue for a wedding banquet. The study offers practical recommendations for event centre managers to enhance service delivery and competitiveness. Additionally, it contributes to the broader literature on consumer behaviour and wedding event planning, supporting the sustainable growth of Nigeria’s event industry.