The pink tax in India: Empirical evidence of gender-based pricing disparities in retail markets

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Authors

Ashok Kumar Panigrahi (ORCID: https://orcid.org/0000-0002-0307-0544)
Lucky Ansari

Publication Details

Journal: Journal of Management Research and Analysis
Published: 2025-09-24
DOI: https://doi.org/10.18231/j.jmra.46029.1758703239
Primary Topic: Consumer Retail Behavior Studies
Type: article
Field-Weighted Citation Impact: 0.00

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article

The pink tax in India: Empirical evidence of gender-based pricing disparities in retail markets

Ashok Kumar Panigrahi, Lucky Ansari

Sep 24, 2025

Journal of Management Research and Analysis

Consumer Retail Behavior Studies

article

The pink tax in India: Empirical evidence of gender-based pricing disparities in retail markets

Ashok Kumar Panigrahi, Lucky Ansari

September 24, 2025article en

Abstract

Journal of Management Research and AnalysisVol. 12(3)

Openalex Percentile: Top 66%

Consumer Retail Behavior Studies

DOI Open Access PDF OpenAlex

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The pink tax in India: Empirical evidence of gender-based pricing disparities in retail markets — Ashok Kumar Panigrahi, Lucky Ansari · Journal of Management Research and Analysis (2025) | TGRS Research Map | TGRS