Impact of corporate branding on consumer preference and brand loyalty: A comparative study of the personal care segment in the Indian FMCG sector

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Authors

Rajeev Shukla (ORCID: https://orcid.org/0000-0002-1688-8054)
Sumit Kumar Singh (ORCID: https://orcid.org/0000-0002-1924-3729)

Publication Details

Journal: Journal of Management Research and Analysis
Published: 2025-09-24
DOI: https://doi.org/10.18231/j.jmra.36368.1758701374
Primary Topic: Organizational Leadership and Management Strategies
Type: article
Field-Weighted Citation Impact: 0.00

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article

Impact of corporate branding on consumer preference and brand loyalty: A comparative study of the personal care segment in the Indian FMCG sector

Rajeev Shukla, Sumit Kumar Singh

Sep 24, 2025

Journal of Management Research and Analysis

Organizational Leadership and Management Strategies

article

Impact of corporate branding on consumer preference and brand loyalty: A comparative study of the personal care segment in the Indian FMCG sector

Rajeev Shukla, Sumit Kumar Singh

September 24, 2025article en

Abstract

Journal of Management Research and AnalysisVol. 12(3)

Openalex Percentile: Top 62%

Organizational Leadership and Management Strategies

DOI Open Access PDF OpenAlex

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Impact of corporate branding on consumer preference and brand loyalty: A comparative study of the personal care segment in the Indian FMCG sector — Rajeev Shukla, Sumit Kumar Singh · Journal of Management Research and Analysis (2025) | TGRS Research Map | TGRS