An Assessment of Marketing Strategies Used by Online Shops Selling Hemp-Derived Delta-8 Products
Surveillance is an essential public health service. For Delta-8, it is important to understand the marketing practices that retailers are using online because this setting caters to a large consumer base. Moreover, online stores can evade state regulations. A deeper investigation into Delta-8 marketing strategies could yield regulatory policies to protect public health.
Authors
- Bo Huang (ORCID: https://orcid.org/0000-0002-1762-9812)
- Geoffrey Carney-Knisely (ORCID: https://orcid.org/0000-0003-0894-3006)
- Amy K. Ferketich (ORCID: https://orcid.org/0000-0001-8390-8679)
- Clark Wilson
- Emma Guess
- Manasa Pragada
Institutions
- Florida State University (US)
- Kenyon College (US)
- The Ohio State University (US)
Publication Details
- Journal
- Substance Use & Misuse
- Published
- 2025-09-24
- DOI
- https://doi.org/10.1080/10826084.2025.2559282
- Primary Topic
- Consumer Retail Behavior Studies
- Type
- article
- Field-Weighted Citation Impact
- 0.00