The Role of CSR in Promoting Social Welfare: A Cross-Sectoral Analysis between Business Enterprises and NGOs in SPS Nellore District

This research article examines the role of Corporate Social Responsibility (CSR) in promoting social welfare through cross-sectoral partnerships between business enterprises and Non-Governmental Organizations (NGOs) in the Sri PottiSriramulu (SPS) Nellore District of Andhra Pradesh, India. By using an explanatory sequential mixed-methods approach, the study integrates quantitative survey data from 100 business enterprises and 150 NGOs with qualitative insights from interviews with key stakeholders. The research identifies certain CSR activities and their expenditure by analyzing NGO-led social welfare initiatives, and it explores the dynamics, benefits, and challenges of business-NGO collaborations. The findings of this study show a positive perceived impact of collaborative CSR initiatives on various social welfare indicators such as education, health, and livelihoods. The study highlights the need of trust and aligned objectives in successful partnerships and suggests the necessity of shifting from output-focused to outcome-focused monitoring and evaluation. Recommendations of this study enhance the effectiveness and sustainability of CSR-led social welfare efforts.