ARTIFICIAL INTELLIGENCE IN INFORMATION SECURITY MANAGEMENT AT ENTERPRISES

The article considers theoretical and applied aspects of artificial intelligence application in information security management of enterprises in the digital economy. It is shown that the growth of cyber threats and the complication of corporate infrastructure lead to an increase in expected losses and transaction costs, requiring the implementation of intelligent monitoring and response systems. Based on the analysis of modern research and statistics, it is demonstrated that the use of artificial intelligence algorithms can reduce the likelihood of incidents, accelerate the detection of anomalies and reduce the total costs of eliminating the consequences of data leaks. Particular attention is paid to economic models of optimal investments in protection, institutional restrictions and regulatory challenges, including the requirements of European legislation in the field of cybersecurity and artificial intelligence.