EVOLUTION OF APPROACHES TO MANAGING THE PRODUCTION ACTIVITIES OF MOBILE OPERATORS

The article analyzes the evolution of approaches to managing the production activities of mobile network operators in the context of technological change, market factors, and digital transformation. It examines the stages of development from 1G analog communication to 5G/6G digital ecosystems. Particular attention is paid to the transformation of management functions — from technical infrastructure maintenance to the integration of digital services, ecosystem models, and innovative approaches.