STRUCTURAL CHANGES AND PROBLEMS OF CREATING AN EFFECTIVE INNOVATION ENVIRONMENT IN INDUSTRY UNDER THE INFLUENCE OF NEW TECHNOLOGIES IN THE AUTOMOTIVE INDUSTRY

This scientific article examines key innovative technologies in the automotive industry for 2025 and assesses their prospects. The main focus is on electrification, autonomous driving, software-defined vehicles, smart cars, additive manufacturing, sustainable materials, alternative fuels, and the use of artificial intelligence in manufacturing. The advantages, trends, statistical data, challenges and future prospects of the industry are analyzed. The review is based on data from leading analytical sources, with an emphasis on sustainability, digitalization, and AI integration. The factors influencing the sustainable development of the automotive industry are considered. The factors that have a positive impact on sustainable development include innovation, infrastructure development, government subsidies, and cost reduction. The factors that have a negative impact on sustainable development include: geopolitics, the global economy, economic and regulatory measures, and pandemic consequences.