Research on Strategies to Improve the Quality of Master's Student Enrollment in Local Universities under the "Double First-Class" Initiative

Based on the enrollment data of master's students at University S in Chongqing from 2021 to 2025, this study aligns with the requirements of the "Double First-Class" initiative to analyze the current enrollment status of local universities. Addressing the dual challenges of "expansion" and "quality improvement" in graduate enrollment, this paper proposes specific strategies from four perspectives: targeted promotion, brand-building, policy support, and scientific selection mechanisms, Provide some reference opinions and suggestions for the college enrollment mechanism.