Assessing the Perceived Information From a Multi-Modal Representation of Your Idol: An AI-Agent Dynamic Survey

The emergence of digital celebrities has transformed audience interactions, engagement, and evaluation of their idols. Traditional research methods often struggle to fully capture the nuanced responses these digital figures elicit. This study introduces an innovative AI-agent dynamic survey platform, enabling adaptive questioning and real-time engagement to explore audience perceptions of various virtual idols. The study’s findings underscore the effectiveness of the proposed agent workflow in gaining deeper insights into audience understanding, offering a novel methodological contribution to media and consumer behavior research.