AI-Driven Innovation in Film Set Design: Toward Automated and Immersive Virtual Production

This paper examines the revolutionary role of Artificial Intelligence (AI) in modern film production design with specific reference to ways through which it can be employed for automating scene creation, facilitating previsualization, and simplifying digital scenography operations. A conceptual framework is outlined for automating scene construction and virtual set visualization through AI tools such as Midjourney, DALL·E, and Script Book. The system integrates script-driven scene extraction, generative visual layout, asset deployment in 3D engines, and real-time camera planning. Through qualitative analysis of case studies like Ex Machina, The Irishman, and Blade Runner 2049. The research demonstrates the potential of AI to streamline production workflows and enhance efficiency without compromising on visual realism. The paper also addresses the ethical and legal issues around deepfakes, digital avatars, and data ownership in AI pipelines. This blend of technical innovation and social responsibility provides a glimpse into the smart, immersive, and ethically conscious filmmaking of the future.